Brick by (Virtual) Brick: Tapping the Limitless Potential of New Mediums | Morgan Eckroth | Re:co 2022

Despite (most) of our return to coffee spaces, coffee's unprecedented move online during lockdowns forced social media accounts to pivot from a tool to get people in seats to a destination in and of itself.

Special Thanks to our Re:co 2022 Partners

Re:co Symposium wouldn’t be possible without our generous partners, including our lead partner, Simonelli Group. Learn more about how all our partners are supporting the industry stage for leadership and ideas.

What happens now? Do we stay on this path, or do we revert? Morgan Eckroth explores the growth of social media during the pandemic and offers actionable recommendations for coffee businesses to make the most of the opportunities ahead.

About the Presenter

Morgan Eckroth
Content Creator, Morgandrinkscoffee

Morgan Eckroth is a barista and content creator under the online name of MorganDrinksCoffee. As the self-titled “Your Friendly Internet Barista”, they’ve shared their passion for everything coffee through short and long-form videos since 2019. With over 6.6M followers across YouTube, TikTok, and Instagram, Morgan works to make coffee fun for a new, young audience. When they’re not making videos, Morgan still works part-time as a barista in Portland, Oregon. You can find them writing and reading during their time off with their two cats, Mitzi and Maizee. Morgan was also a 2019 United States Barista Championship competitor, winning the title in 2022.

---

Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.

Re:co Symposium returns April 19-20, 2023 in Portland, Oregon, US. Learn more: https://recosymposium.org/