A New Wave? Training and Education for Coffee Professionals | Coffee Retail Summit 2023

What knowledge and practices are essential to today's coffee industry leaders? As coffee culture undergoes a transformative shift, learning and education are paramount.

Special Thanks to Our Coffee Retail Summit Partners

Coffee Retail Summit wouldn’t be possible without our generous partners, including our global title sponsor, Barista Attitude. Learn more about how all our partners are supporting coffee retail businesses.

In this talk, Jack Muirhead, Manager of MAD Academy, shares insights into how the academy guides over 800 alumni worldwide in effecting positive change in their businesses and communities, including perspectives and examples to help navigate the cultural, environmental, and economic shifts impacting the industry today.

About the Presenter

Jack Muirhead, Manager
MAD Academy

Jack Muirhead, a former bartender, barista, and waiter with 15 years of experience in venues across Australia, Japan, and elsewhere. Over the last five years, Jack transitioned into the role of an educator and curator at MAD, now serving as the Manager of its educational program, MAD Academy. Situated in Copenhagen, the Academy empower individuals and businesses with knowledge, tools, and inspiration in leadership, business, and sustainability, leveraging education as a catalyst for change within the hospitality industry. Though he's no longer behind the bar, Jack's freezer remains stocked with frozen glassware, just in case.


For this year’s Coffee Retail Summit, a number of community events took place in three of the world’s best specialty coffee cities with local hosts: Moms Coffee Yeongdo in Busan, South Korea; Danish Coffee Fest in Copenhagen, Denmark; and Metric Coffee in Chicago, USA.

The event was completely open to our global audience and free-to-attend, made possible with the support of our generous sponsors. Learn more about Coffee Retail Summit, watch videos from previous events, or explore the resource library at retail.sca.coffee.