Sending, Receiving | 25, Issue 15
Even the simplest communication requires two parties for a message to truly “transmit”: a sender and a receiver.
The messages we convey, the words, sounds, or behaviors we use to convey them—none of it matters if there isn’t someone on the other side to receive, decode, and interpret them. And, even with more complex models which acknowledge the incredibly important role of feedback or suggest a constantly evolving act of co-regulation, it can become too easy to forget that both parties involved in any act of communication are deeply, fallibly human.
Although they may seem disparate and entrenched in their own area of study, each of the features in this issue asks us to remember that whatever we're doing or trying to communicate—is ultimately for other, complex humans. Whether we’re designing a new specialty coffee space (Andre Theng, Spotlight), choosing the right heuristic to predict and communicate a coffee’s perceived sourness (Dr. Mackenzie Batali, Research), questioning the impact of coffee’s brewing temperature on consumer preferences (Andrew Cotter, Research), or building a data collection model to support a business’ digitalization process (Elisa Criscione, Insight), there is both a human element and impact to our work.
It is exciting to see so many different fields of study converge on this acknowledgement and acceptance of humanity’s diversity—and an incredibly timely reminder as we continue to chart our way through the unknown waters ahead.
JENN RUGOLO
Editor, 25
We hope you are as excited as we are about the release of 25, Issue 15. Both the print edition and the availability of these features across sca.coffee/news wouldn’t have been possible without our generous underwriting sponsors for this issue: Pacific Barista Series, BWT water+more, and Breville. Thank you so much for your support! Learn more about our underwriters here.